Taylor Swift is currently one of the biggest stars in the country. She is still on her record-breaking “Eras” tour, ranks as the second-most-played artist on Spotify this year, and, in July, scored the biggest week of sales for an album this year with “Speak Now (Taylor’s Version).” She’s using that cultural clout tourge her fans, known as “Swifties,” to register to vote.
Swift posted an Instagram story on Tuesday, marking National Voter Registration Day.
“I’ve been so lucky to see so many of you guys at my US shows recently,” she wrote. “I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!”
She went on to offer concrete advice on how: “Register to vote in less than 2 minutes at vote.org/nvrd.” As a result, Vote.org’s communications director tweeted, “our site was averaging 13,000 users every 30 minutes.”